What Would Google Do? (book review)

Picture 140I would like to begin this review by first warning the reader: This is book more than about Google and its massive sphere of influence.  What Would Google Do? by Jeff Jarvis (copyright 2009) is an optimistic cultural statement in both scope and form.

Google is more than about the retrieval of posted information. For many individuals it represents an ideal, alongside being a major economic player on the global stage.  As an author or business entity today, you cannot build your “online platform” without understanding Google and the tangible effects of their continual rapid development. As newspapers, television, and other older media may have lost the trust of the people, revenue, and perhaps the overall faith of their consumers (perhaps deservedly so, or not).  Established rule, unyielding corporations, and inefficient bureaucracies—they all change as Google provides immediate relevant information to the masses.

Google does not own the content to everything out there—it simply organizes that information. They make billions selling targeted ads all over the Internet. To me, Google represents infinite possibilities and instant help in the form of immediately answering questions. (In fact, I probably searched Google at least 100x myself while writing this review).  Up until reading this book, I had no idea the extent to which Google can unearth answers.  Throughout What Would Google Do? Jeff Jarvis not only provides useful tips for search engine optimization (SEO); he also presents a cogent argument for Google’s results to be considered as the foundation of a theoretical democratic-meritocracy (a “demotocracy”—I “googled it” to find the term does not exist), which represents the collective will of the people based on what they most seek.  To put it another way, our clicks provide information for what is relevant based on what we all search.

While it may be common knowledge that Google owns the two popular services Blogger and You Tube, there are numerous Google research and philanthropic endeavors in areas aimed at discovering means of more efficient energy, improving the knowledge base of countless fields of inquiry, and connecting individuals, companies, products, and services all through a strikingly simple home page.  Google, along with other prominent figures in this digital zeitgeist (like Facebook, craigslist, Twitter, Digg, MySpace), represent more than a great platform for discovery.  In WWGD? Jarvis elucidates the general philosophical affinities that the aforementioned behemoths of social media seem to encourage.

Perhaps the most fascinating aspect of What Would Google Do? for me is that I find myself contemplating a connected world where the only limits are myself, the extent to which I pursue searchable choices, and the potential possibilities of connecting with others through my inquiries.  As an author trying to build my online platform, I state unequivocally that WWGD? helped me to understand what needs to be accomplished in order to truly be “searchable.”

Bottom Line:   What Would Goggle Do? = Must Read
____________________________________________________________________
Jeff Jarvis (born July 15, 1954) is an American journalist. He is the former television critic for TV Guide and People magazine, creator of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News, and a columnist on the San Francisco Examiner.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: